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El Producto cigars started out as a premium brand handmade and consisting of a blend of puerto Rican and Cuban tobacco. The brand enjoyed national prominence from around 1910 to the 1960s. Elvis Presley was a fan of the brand, reportedly preferring El product's Atlas and Diamond Tips. The brand, however, lost much of its luster after that and became more of a staple at places like Walgreens and Longs, drug stores and value marts. El Producto is made by machine these days. It has a short filter. Binders and wrapper are made from reconstituted or blended tobacco. The sheet scrap tobacco is kept in place by vegetable adhesives after being converted into powder. While once available in 14 different forms, El Producto cigars now are sold in nine shapes. The cigars account for $15 million in annual sales, less than half of Consolidated's best selling cigar, Antonio y Cleopatras. Company officials called the El Producto line a poor stepchild in the overall brand sales picture. The El Producto story began in Philadelphia with Sam Grabosky, a tobacco buyer whose previous experience had been in grain futures. Grabosky sold scrap tobacco and became very well-known in cigar circles. Philadelphia was a cigar making hotbed around the turn of the 20th Century with a tightly contested market. Grabosky was able to buy the El Producto label, rights to the brand and even its boxes and bands for $11 when the company went defunct. The entire retooling of El Producto cigars cost $50. El Producto under Grabosky got going in 1905 as a nickel cigar. The selling point was its unique blend of Havana and San Juan tobacco. the premium El Producto blends, the Escepcionales, reportedly Grabsoky favorite, sold three for 50 cents by the 1920s. That are the brand pricey but popular. Panatelas sold for 10 cents and coronas sold for 15 cents. they featured an unique, nutty taste people seems to love. The brand lost business in the 1960s with cuts made to advertising, staff consolidations and other distribution problems harming brand share. Gulf & Western sold Consolidated in 1982 to a group of senior Consolidate officials. Seeking to control costs, the new El product company used cheaper sheet wrappers and saw sales plummet. Sales figures went from 200 million El Producto cigars in 1982 to 83 million in 1990 and less than $50 million in 1995.